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            "title": "Италия, Бари. Вывески и навигация",
            "content_html": "<div class=\"e2-text-picture\">\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Bari_2015.01.25_advertising_26.jpg\" width=\"1000\" height=\"667\" alt=\"cover black\" \/>\n<\/div>\n<blockquote>\n<p>Не смотря на то, что туризм в Бари направлен непосредственно на изучение его маленького исторического ареала, в небольшой степени город ещё и обладает небольшим количеством магазинов и прочих организаций.<br \/>\nВнешняя реклама аккуратно размещена и преимущественно содействует с исторической средой.<\/p>\n<\/blockquote>\n<p>Отдельностоящие буквы на плоскости фасада:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Bari_2015.01.25_advertising_29.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<\/div>\n<p>Вывеска на кронштейне с подсветкой:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Bari_2015.01.25_advertising_28.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<\/div>\n<p>Объёмно-пространственная конструкция на кронштейне, на углу здания. Заметна со всех сторон:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Bari_2015.01.25_advertising_23.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<\/div>\n<p>На плоской прозрачной подложке:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Bari_2015.01.25_advertising_36.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<\/div>\n<p>На плоской подложке в удачном месте:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Bari_2015.01.25_advertising_15.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<\/div>\n<p>Может и не самый удачный вариант с точки зрения месторасположения, но точно очень хорошо исполнен:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Bari_2015.01.25_advertising_4.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<\/div>\n<p>Отдельностоящие буквы на плоской подложке, на стекле:<\/p>\n<div class=\"e2-text-picture\">\n<div class=\"fotorama\" data-width=\"1000\" data-ratio=\"1.4992503748126\">\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Bari_2015.01.25_advertising_9.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Bari_2015.01.25_advertising_10.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<\/div>\n<div class=\"e2-text-caption\"> <\/div>\n<\/div>\n<p>Витрины. Обратите внимание на отдельностоящие буквы за стеклом:<\/p>\n<div class=\"e2-text-picture\">\n<div class=\"fotorama\" data-width=\"1000\" data-ratio=\"1.4992503748126\">\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Bari_2015.01.25_advertising_7.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Bari_2015.01.25_advertising_6.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Bari_2015.01.25_advertising_8.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Bari_2015.01.25_advertising_3.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<\/div>\n<div class=\"e2-text-caption\"> <\/div>\n<\/div>\n<p>Отдельностоящие на плоской подложке за стеклом:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Bari_2015.01.25_advertising_1.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<\/div>\n<p>Наклейка за стеклом:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Bari_2015.01.25_advertising_5.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<\/div>\n<p>Наклейка на стекле:<\/p>\n<div class=\"e2-text-picture\">\n<div class=\"fotorama\" data-width=\"1000\" data-ratio=\"1.4992503748126\">\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Bari_2015.01.25_advertising_16.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Bari_2015.01.25_advertising_11.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Bari_2015.01.25_advertising_31.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Bari_2015.01.25_advertising_35.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<\/div>\n<div class=\"e2-text-caption\"> <\/div>\n<\/div>\n<p>Если в здании несколько организаций, табличке легко помещается на небольшом общем пространстве, будь то стеклянная, плоская пластмассовая, металлическая либо деревянная подложка, которая максимально выдержана в тон фасад:<\/p>\n<div class=\"e2-text-picture\">\n<div class=\"fotorama\" data-width=\"1000\" data-ratio=\"1.4992503748126\">\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Bari_2015.01.25_advertising_33.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Bari_2015.01.25_advertising_24.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Bari_2015.01.25_advertising_39.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Bari_2015.01.25_advertising_40.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Bari_2015.01.25_advertising_22.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Bari_2015.01.25_advertising_19.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<\/div>\n<div class=\"e2-text-caption\"> <\/div>\n<\/div>\n<p>Интересная задумка с общей конструкцией для размещения нескольких табличек разной высоты:<\/p>\n<div class=\"e2-text-picture\">\n<div class=\"fotorama\" data-width=\"1000\" data-ratio=\"1.4992503748126\">\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Bari_2015.01.25_advertising_13.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Bari_2015.01.25_advertising_12.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Bari_2015.01.25_advertising_17.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Bari_2015.01.25_advertising_14.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<\/div>\n<div class=\"e2-text-caption\"> <\/div>\n<\/div>\n<p>Табличка удачно размещена в русте:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Bari_2015.01.25_advertising_41.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<\/div>\n<p>Уличные табличке в виде табличек:<\/p>\n<div class=\"e2-text-picture\">\n<div class=\"fotorama\" data-width=\"1000\" data-ratio=\"1.4992503748126\">\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Bari_2015.01.25_advertising_20.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Bari_2015.01.25_advertising_18.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Bari_2015.01.25_advertising_37.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Bari_2015.01.25_advertising_25.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<\/div>\n<div class=\"e2-text-caption\"> <\/div>\n<\/div>\n<p>Либо в виде отдельностоящих букв:<\/p>\n<div class=\"e2-text-picture\">\n<div class=\"fotorama\" data-width=\"1000\" data-ratio=\"1.4992503748126\">\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Bari_2015.01.25_advertising_38.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Bari_2015.01.25_advertising_32.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Bari_2015.01.25_advertising_34.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Bari_2015.01.25_advertising_2.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<\/div>\n<div class=\"e2-text-caption\"> <\/div>\n<\/div>\n<p>Почтовые ящики. Много и занимают мало пространства. Для Бари в самый раз. Размещаются обычно в арке ведущей во двор.<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Bari_2015.01.25_advertising_21.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<\/div>\n<p>Проход и проезд на следующем виде транспорта разрешен:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Bari_2015.01.25_advertising_27.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<\/div>\n<p>Проезд в обе стороны временно запрещён:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Bari_2015.01.25_advertising_26.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<\/div>\n",
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            "url": "https:\/\/alexlevitsky.com\/all\/italy-naples-advertising\/",
            "title": "Италия, Неаполь. Вывески и навигация",
            "content_html": "<div class=\"e2-text-picture\">\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Naples_2015.01.24_advertising_20.jpg\" width=\"1000\" height=\"667\" alt=\"cover black\" \/>\n<\/div>\n<blockquote>\n<p>Неаполь — город торговый, реклама всюду. Каждый квартал, каждый шаг. Здесь есть как известные бренды и их подделки, так и перепродавцы. Не смотря на то, что добротного оформления не так много, реклама преимущественно читабельна, не громоздка и доступна для восприятия.<\/p>\n<\/blockquote>\n<p>Здесь много витрин, чтобы показать содержание магазинов. Поэтому преимущественно вывески размещены на либо за стеклом.<\/p>\n<p>Отдельностоящие буквы на стекле:<\/p>\n<div class=\"e2-text-picture\">\n<div class=\"fotorama\" data-width=\"1000\" data-ratio=\"1.4992503748126\">\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Naples_2015.01.24_advertising_2.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Naples_2015.01.24_advertising_1.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<\/div>\n<div class=\"e2-text-caption\"> <\/div>\n<\/div>\n<div class=\"e2-text-picture\">\n<div class=\"fotorama\" data-width=\"1000\" data-ratio=\"1.4992503748126\">\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Naples_2015.01.24_advertising_5.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Naples_2015.01.24_advertising_6.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<\/div>\n<div class=\"e2-text-caption\"> <\/div>\n<\/div>\n<div class=\"e2-text-picture\">\n<div class=\"fotorama\" data-width=\"1000\" data-ratio=\"1.3755158184319\">\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Naples_2015.01.24_advertising_11.jpg\" width=\"1000\" height=\"727\" alt=\"\" \/>\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Naples_2015.01.24_advertising_12.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<\/div>\n<div class=\"e2-text-caption\"> <\/div>\n<\/div>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Naples_2015.01.24_advertising_23.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<\/div>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Naples_2015.01.24_advertising_15.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<\/div>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Naples_2015.01.24_advertising_14.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<\/div>\n<div class=\"e2-text-picture\">\n<div class=\"fotorama\" data-width=\"1000\" data-ratio=\"1.4992503748126\">\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Naples_2015.01.24_advertising_4.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Naples_2015.01.24_advertising_3.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<\/div>\n<div class=\"e2-text-caption\"> <\/div>\n<\/div>\n<p>Буквы за стеклом:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Naples_2015.01.24_advertising_10.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<\/div>\n<p>На прозрачной подложке:<\/p>\n<div class=\"e2-text-picture\">\n<div class=\"fotorama\" data-width=\"1000\" data-ratio=\"1.4992503748126\">\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Naples_2015.01.24_advertising_18.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Naples_2015.01.24_advertising_26.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<\/div>\n<div class=\"e2-text-caption\"> <\/div>\n<\/div>\n<p>Отдельное стоящие объёмные:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Naples_2015.01.24_advertising_7.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<\/div>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Naples_2015.01.24_advertising_20.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<\/div>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Naples_2015.01.24_advertising_21.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<\/div>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Naples_2015.01.24_advertising_13.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<\/div>\n<p>На кронштейне:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Naples_2015.01.24_advertising_16.jpg\" width=\"1000\" height=\"720\" alt=\"\" \/>\n<\/div>\n<p>Если несколько организаций в одном здании:<\/p>\n<div class=\"e2-text-picture\">\n<div class=\"fotorama\" data-width=\"1000\" data-ratio=\"1.4992503748126\">\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Naples_2015.01.24_advertising_8.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Naples_2015.01.24_advertising_9.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<\/div>\n<div class=\"e2-text-caption\"> <\/div>\n<\/div>\n<div class=\"e2-text-picture\">\n<div class=\"fotorama\" data-width=\"1000\" data-ratio=\"1.4992503748126\">\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Naples_2015.01.24_advertising_24.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Naples_2015.01.24_advertising_19.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<\/div>\n<div class=\"e2-text-caption\"> <\/div>\n<\/div>\n<p>Домовые таблички:<\/p>\n<div class=\"e2-text-picture\">\n<div class=\"fotorama\" data-width=\"1000\" data-ratio=\"1.4992503748126\">\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Naples_2015.01.24_advertising_27.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Naples_2015.01.24_advertising_25.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Naples_2015.01.24_advertising_22.jpg\" width=\"1000\" height=\"667\" alt=\"\" \/>\n<\/div>\n<div class=\"e2-text-caption\"> <\/div>\n<\/div>\n<p>Не фонтан, конечно, но ржавчина смотрится здорово:<\/p>\n<div class=\"e2-text-picture\">\n<img src=\"https:\/\/alexlevitsky.com\/pictures\/Italy_Naples_2015.01.24_advertising_17.jpg\" width=\"1000\" height=\"677\" alt=\"\" \/>\n<\/div>\n",
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